The Cartoon Art Museum, located in San Francisco, is a hub throughout the United States and the world of comic art. People come together here to celebrate comic art and the influence it has had on our society. It is a small museum in the city, however, and often goes unnoticed amid the hustle and bustle of the wharf. I propose that the Cartoon Art Museum undergoes a rebranding, including a rename to the Comic Book Museum of San Francisco. This name is a better way to represent the contents of the museum to new visitors and guests.

For this rebranding project, I chose to focus on select comic book motifs and incorporate them into the brand in a way that feels more contemporary. The logo identity itself was created initially to reference the familiar half-tone pattern that is so prevalent in comic arts. The ‘O’s are replaced with simple circles, which make this reference, but also symbolize an empty framework. The brand identity works revolve around this empty frame, which can remain flat colors or be replaced with imagery or patterns. These circles are much like the museum itself: a humble framework that lets the art inside take the spotlight.